什么是设计冲刺

What is Design Sprint?


Design sprints are a framework for teams of any size to solve and test design problems in 2-5 days.

——Product Design Sprint Playbook

Google Ventures developed an intensive 5-day Product Design Sprint to help their portfolio companies get started, get unblocked, and develop new directions for their products and services.  

——New Form Factors Sprint Playbook

The sprint is GV’s unique five-day process for answering crucial questions through prototyping and testing ideas with customers.It’s a “greatest hits”of business strategy,innovation,behavioral science,design,and more-packed into a step-by-step process that any team can use.

——Sprint created by Jake Knapp

以上为Google官方和GV的解释。


简言之,Design Sprint(设计冲刺)可以理解为一个为期5天的针对初创公司进行产品设计的流程方法,集思考、设计、分析、产品原型产出为一体,让产品设计团队与相关用户无缝对接。

由Google Ventures推广并发展,开始应用于硅谷初创企业产品设计当中,后推广至整个互联网行业,甚至我们的日常生活当中。


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